"We operate within the bandwidth provided by others. We also operate in the bandwidth we are willing to grant to ourselves."

Howard Goldman


Our Team
Howard Goldman
Lisa Goldman
Partnerships and Affiliates
Our Japanese Partner

Howard Goldman, Partner
Choose What Works:
The Proven Secrets to Professional Greatness

Howard is a partner at Management Associates, an international management consulting firm, which he founded over a quarter-century ago. Prior to that he served as the Director of Artist Development for Capitol Records/EMI, developing such artists as the Beatles, Pink Floyd, and Linda Rondstadt.

Management Associates provides a broad range of consulting services including the development of winning strategies, new ways of managing change, and the mobilization of high-performance teams. Management Associates has a base of operations in northern California, as well as affiliates in Japan and Europe.

He is recognized internationally as an innovator and expert in organizing initiatives in business that boost the performance, profitability, and satisfaction of his clients.

Clients of Mr. Goldman include: Apple Computer, America Online, Walt Disney Co, Estee Lauder, Inc., Morgan Stanley, NEC, Land Rover, Computer Sciences Corp., British Aerospace, Crystal Decisions, Sprint PCS, and many hi-tech start-ups.

Additionally he has served as a venture partner with iMinds Ventures in San Francisco, a leading early-stage investment firm. He was also a director of SoftBook Press, the pioneering e-book company, as well as a director and strategic advisor to numerous start-up companies.

Howard was the chairman of the faculty of the Center for Management Design, a corporate university for senior executives. He lectures on consultative strategies at John F. Kennedy University.

He received the "Breakthrough Award," and "Leadership Award" from Transformational Technologies, his peers in the global consulting industry, in recognition for outstanding accomplishment.

Howard holds a B.S. Degree in Communications from Temple University. He also served in the U.S. Coast Guard as a medical corpsman.

He is married to Lisa Miller Goldman, resides in northern California, and has two adult children.

"Lisa Goldman is an exceptional consultant and coach, making it possible for individuals and teams to deliver results that exceed anything they thought possible. Lisa's gift is simplification — focusing on the few but critical factors that will lead to success."

Kate Purmal, President, Women in Consulting

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Lisa Goldman


Lisa Goldman, Partner
Management Associates

Lisa Goldman is a Partner at Management Associates, a consulting firm that is known internationally for strategic formulation, change and integration management, executive coaching and the mobilization of high-performance teams. Lisa's clients extend from Fortune 100 companies to high-tech start-up, such as AT&T Wireless, Apple Computer, Sprint PCS, Computer Sciences Corporation, AOL Time Warner, and E*Trade.

Lisa is a compelling leader and much-demanded performance coach serving clients in the telecommunications, e-commerce, customer service, securities trading, and computer industries. The results she produces are distinct in their ability to have people act towards a common set of objectives, produce a coordinated framework for success, and achieve unprecedented results that impact the bottom line.

Lisa is on the Board of Women In Consulting, a non-profit organization dedicated to bringing top-tier consultants to businesses and raising the professional performance of members. She is also on the Board of Women In Technology: Global Executive Network, an affiliation providing senior professionals tools for achieving CEO-level positions. Lisa also leads courses at UCSC's Management Institute of Leadership Excellence Program.

In addition to consulting for the last 16 years, she brings a total of 28 years of management experience in strategic planning, marketing, sales, and customer service operations. Prior to consulting, Lisa worked for Apple Computer, NeXT Computer, and Itel Corporation.

Lisa has a B.A. in Asian Studies from William Smith College and an M.B.A. from the University of Oregon. She is married to Howard Goldman, consultant and author of Choose What Works: The Proven Secrets of Professional Greatness.

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Partnerships And Affiliates

Management Associates utilizes innovative strategies to meet the demands of various-sized consulting requirements. We are able to work personally and creatively with small companies and start-up operations as well as configure large consulting teams for more extensive, large enterprise engagements. We draw from the talents and expertise of a broad array of World Class consultants, investors, content experts, and attorneys who work within our network of affiliation.

In all cases, you will be certain that you will continue to work with senior partners who crafted the consulting engagement with you.

In summary, we are a core team who develops a committed partnership with you. We will measure our success by your standards, take a long-term view, and will keep working through the tough times until you reach your desired results.

Our Japanese Partner

Zen Ohashi, Founder

Our Japanese partner, Sugoikaigi, provides services using our methodologies for clients residing in Japan. Their services include entry strategies to Japan, effective Japanese subsidiary management, post merger integration, and building high performance teams.



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